Daniel McCoy is the Senior Director of E-learning, Technology and Creative Services for the College of Education at the University of Florida. He has worked in advertising, e-commerce, multimedia design and education. Daniel has spent the last several years developing learning technology at the University of Florida for the Colleges of Education, Dentistry and Medicine. He is currently coordinating efforts in e-learning, software development, communications and business development for the College of Education. He has degrees in Anthropology and has conducted fieldwork in the Horn of Africa and Chicago. His research focus is on the nature of expertise and improvisation within fields of practice.